A Better Way To Do Loyalty Programs

Provide customers with a more automated, personalized, and dynamic experience by utilizing serialized QR codes to differentiate your brand and build enduring loyalty.

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Adapting to Changing Expectations

Consumer behaviors are shifting, with declining brand loyalty becoming a growing concern.

Effective loyalty programs that prioritize convenience and elevate customer experiences are key to retention.

Consumers are moving away from physical loyalty cards, embracing dynamic, app-driven loyalty programs that offer personalized experiences.

Bero Disrupts the Non-Alcoholic Beverage Scene with an Innovative Dynamic Loyalty Program

Digimarc partnered with Imgn Labs and its founder, actor Tom Holland, to build a personalized, secure digital loyalty program for Bero, a new non-alcoholic beer.

Why Choose Digimarc for Dynamic Loyalty Programs

Item-Level Identification

Serialized QR codes give each item a unique identity, enhancing personalization and fraud protection, especially when paired with digital watermarks.
Scanning products makes points redemption easy, letting customers join loyalty programs no matter where they buy.
Product-specific interactions create personalized rewards that boost loyalty and repeat purchases.

Customer Insights

Collect first-party data to gain valuable insights into customer behavior, product usage, and foster deeper connections across channels.
Use Digimarc digital twins to link all products, variants, and related promotional materials for a unified customer experience.
Leverage the Illuminate Platform for a 360-degree view of product engagement and brand interaction to optimize marketing strategies.

Standards Compliance

All Digimarc serialized QR codes adhere to GS1 Digital Link standards.
A robust contextual redirection engine ensures readiness for Digital Product Passport (DPP), GS1 Sunrise 2027, and other emerging industry standards.
Enterprise-grade security supports full customer data ownership and compliance with global data privacy regulations.