The Art of Anti-Counterfeiting

How Digital Watermarks Improve Nutritional Supplement Package Security

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A Solution Designed for Today’s Complex Counterfeit Challenges

The nutritional supplement industry faces increasing threats from counterfeiters, pushing companies to adopt advanced methods for product authentication. While traditional security measures like holograms and chemical markers have been effective, the industry is now shifting to digital solutions. Digital watermarking offers a covert, scalable layer of security, easily integrated into packaging and quickly verified with smartphones and other mobile devices.

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eCommerce Growth & Globalized Supply Chains

Digimarc digital watermarks combat counterfeit supplements in e-commerce and complex global supply chains. Authenticate packaging and digital images, identify unauthorized use online, and conduct quick checks throughout the supply chain with a simple mobile app.

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Sophisticated Counterfeit Operations

Digimarc's secure, proprietary digital watermarks offer superior protection against advanced counterfeiting techniques. Unlike open-source technologies, they're highly effective in differentiating authentic products from sophisticated fakes, ensuring brand integrity.

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Costly and Complicated Security Alternatives

Digimarc's product authentication is accessible for businesses of all sizes. It requires no specialized hardware or extensive training, easily integrating with existing technology and workflows, making it a cost-effective anti-counterfeiting solution for SMEs.

Benefits of Digital Watermarking

 Easy Implementation

Digimarc watermarking software integrates with existing package design tools without disrupting existing print processes. 

 Secure Technology

Unlike open-source codes like QR and Datamatrix, Digimarc watermarks can only be created with licensed software.  

 Covert Protection

Digimarc watermarks can be imperceptible on the package and detectable only with activated devices, making them especially difficult to circumvent.  

Flexible Application

Due to their covertness and versatility, Digimarc watermarks can be applied flexibly on a package based on a customer’s security and aesthetic requirements.  

 Reliable Results

Digimarc watermarks provide a deterministic output with no false-positives, and built in redundancy ensures that digital watermarks on damaged packages can still be detected. 

Digital Watermarks: A Vital Layer in Your Brand Protection Strategy

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Ready to protect your brand and customers from counterfeits?

Contact us today to learn how Digimarc’s digital watermarks can ensure authenticity at every step of the supply chain and safeguard your brand against sophisticated counterfeit threats. Let’s get started!