The Art of Anti-Counterfeiting
Bringing Fast, Reliable Digital Product Authentication to Nutritional Supplements
Meeting the Needs of Today’s Complex Counterfeit Challenges
Counterfeit products pose a growing threat to the nutritional supplement industry, impacting both consumer trust and brand reputation. To combat these challenges, brands need advanced digital solutions that not only protect their products but also make verification seamless for customers and internal teams alike. With Digimarc, you gain a powerful, easy-to-use solution designed to protect your brand, your customers, and your bottom line.
Safeguarding the Supply Chain
The complexity of global supply chains increases the risk of counterfeit goods infiltrating production. With Digimarc, you can authenticate products at multiple points along the supply chain using a simple mobile app, empowering you to verify product authenticity with minimal disruption while giving your customers confidence in your products.
Staying Ahead of the Threat
Counterfeiters are using advanced techniques to create fake products that closely mimic authentic ones. Digimarc’s secure, proprietary digital watermarks provide a highly effective layer of protection that outperforms open-source alternatives like QR codes. These covert watermarks are imperceptible to the naked eye but easy to detect with authorized devices, offering superior security against even the most sophisticated counterfeiters.
Cost-Efficiency for Businesses of All Sizes
Anti-counterfeiting solutions can be costly for small and medium-sized enterprises (SMEs) due to expensive implementation and training. Digimarc’s product authentication solution offers a cost-effective alternative, requiring no specialized hardware or extensive training, and easily integrates with existing technology and workflows, making it accessible for businesses of all sizes and their customers.
Protecting Your Brand Online
The growth of e-commerce has made it harder for brands to control the distribution and authenticity of nutritional supplements, leading to a rise in counterfeiting. Digimarc provides the industry’s only solution that can be used to authenticate both packaging and digital images from a single interconnected platform, helping identify unauthorized use of real images to promote counterfeit products online.
The Benefits for You:
Easy Implementation
Intuitive detection software works across web and app environments, allowing you to deliver authentication directly to customers or use it internally for product inspections.
Enhanced Security
Unlike open-source technologies, Digimarc watermarks are created with licensed software, making them highly secure and harder to counterfeit.
Covert Protection
Watermarks are imperceptible on packaging and detectable only with authorized devices, making them difficult for bad actors to detect and circumvent.
Flexible Application
The versatility of watermarks allows them to be applied based on your specific security and aesthetic needs.
Reliable Results
With deterministic outputs and redundancy built into the watermark system, even damaged packages can be authenticated reliably.
Digital Watermarks: A Vital Layer in Your Brand Protection Strategy
Ready to protect your brand and customers from counterfeits?
Contact us today to learn how Digimarc’s digital watermarks can ensure authenticity at every step of the supply chain and safeguard your brand against sophisticated counterfeit threats. Let’s get started!