Enhancing Healthcare Security with Advanced Mobile Authentication

Counterfeit products threaten consumer safety and brand reputation in the pharmaceutical and home healthcare industries. Digimarc provides innovative mobile solutions with covert digital watermarks, AI detection, and advanced technologies to tackle these challenges across the supply chain and through consumer authentication.

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Unmask Lookalike Packaging and Labels

Counterfeiters often replicate legitimate packaging and labels, copying logos, fonts, colors, and even security features to deceive consumers and healthcare professionals. Digimarc’s covert digital solutions provide fast, reliable authentication while integrating AI-driven copy deterrence and detection technologies to combat even the most sophisticated threats—eliminating guesswork.

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Empower Consumers to Identify Dangerous Fakes

The growth of online shopping has made prescription and OTC drugs more accessible, but it has also opened the door to counterfeiting. Digimarc’s user-friendly mobile solution enables consumers and inspectors to verify product authenticity with a smartphone, reducing risks and enhancing safety. Centralized scan data, including location details, helps brands quickly pinpoint problem areas and take corrective action.

Security-Solutions

Optimize Protection with Tailored Security Solutions

Sophisticated counterfeiting requires more than standard solutions. Digimarc collaborates with pharmaceutical and home healthcare companies to design customized authentication solutions tailored to specific counterfeit threats, packaging designs, printing processes, and existing security investments—delivering optimized, actionable results.

Benefits of Digital Watermarking for Healthcare Security

Self Checkout - Comp FunctionalityCustomized Digital Watermarking Strategy

Digimarc evaluates  your unique package/label designs, print technologies, and data needs to craft a tailored digital watermarking strategy that maximizes covert protection and ensures consistent, reliable scanning.

Self Checkout - Covert SecurityAdvanced Copy-Detection

Strengthen your anti-counterfeit efforts with AI-driven copy detection capabilities, customized to align with your print methods  and brand protection goals for an added layer of security. 

Mobile OptimizedMobile-Optimized Verification

Seamlessly integrate robust security with easy-to-use  mobile verification (app or web), empowering supply chain teams, field inspectors, third-party distributors, and end consumers to authenticate products with confidence—via an app or web-based solution.

Self Checkout - New DataCentralized Data Insights

Harness the power of the Illuminate platform to capture and analyze scan data, enabling quick identification of counterfeit activity, pinpointing problematic areas, and informing corrective action plans.

Digimarc, A Proven Partner for Pharma

Learn how a global medication maker deploys Digimarc watermarks to ensure products are genuine and digitally verified. 

Protect Your Brand and Consumers

Contact us today to explore tailored solutions for combating counterfeiting.